Web analytics

Plain includes web analytics for the products you build: traffic, sources, devices, custom events, and funnels, living next to the repository that ships the site. One less vendor, and a privacy posture you can defend without a cookie banner.

How tracking works

Tracking is cookieless. Visitors are identified by a hash that rotates daily, raw IP addresses are not stored, and enrichment (country, browser, OS) happens server-side at ingest. There is nothing for a consent popup to ask about, and nothing to hand over: analytics data lives in your Plain organisation, not a third-party warehouse.

Sites

A site belongs to a repository and represents one web property. Create it in the repository's analytics settings to get the key the SDK ships with. Data retention is capped per site by plan; when a site exceeds its ingest allowance, collection pauses rather than billing you for the excess.

The dashboard

The analytics view (G T) shows visitors and pageviews over time, top pages, referrer sources, countries, and devices, with a time-range picker from the last day to longer windows, plus a live count of visitors on the site right now.

Beyond traffic, the Events, People, and Insights tabs cover product analytics: what users do, who they are, and how they convert.

Availability

Analytics is part of the paid plans; see Plans and limits.